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Interview with a graphic designer

Interview with a graphic designer

10 questions for a graphic designer at Komar
Behind the beautiful motifs of the non-woven and paper photomurals from Komar is a small design team that provides year-round inspiration for the mural industry. Leni is a trained media designer in digital and print, and is part of the team. She was kind enough to give us an insight into her day-to-day work as a graphic designer at Komar and we asked her a few questions.

How did you come to train as a media designer?

The training opportunity arose almost by chance and at the right moment in my education. I always had a connection to art and design though. My father is an artist and graphic designer, and my big sister is also a graphic designer. When she used to work from home, I would sometimes watch her for hours. I too have been wielding a paintbrush from an early age and completed high school with an art history qualification. Last year, I successfully completed my media designer training.

What do you do at Komar?

I have lots of different tasks, which is great. Mostly I design motifs for new photomurals. I am also responsible for liaising with our licensing partners, such as Disney. In these relationships, it is important to adhere to certain specifications and submit our designs for approval. I am often also involved in the design of our product catalogues. I design the layout and illustrate the pictures on the individual pages.

Where do you get your inspiration from?

Most of the time I already have a precise idea in my head. But, of course, this does not always work. In that case, I look for inspiration online. Pinterest and the like can be very useful and provide the right inspiration at exactly the right moment.

What do you like most and least about your job?

What I like about designing catalogues is that I can stick to an existing structure and sort images, text and design elements so that it looks clearly laid out and visually appealing afterwards. It’s a job that does you good every now and then, because you have a bit more structure. Mural design tends to require more creativity, which is of course one of the things I like most about the job. I really like the interplay of colours, shapes, structures and lines, and the impact they have. I love creating something that looks beautiful and triggers emotions.  Every now and then there are days when the ideas simply don’t flow as you would wish. The challenge of being creative in spite of this and under time pressure is definitely a downside of this profession.

Which motifs do you like to design the most?

It changes depending on my mood. Sometimes, I can lose myself for hours designing jungle motifs, then I can get really into doing children’s designs. So I don’t have a particular preference.

Which project have you enjoyed the most so far?

Designing our Komar magazines was special for me because it was the first layout project I was given sole responsibility for during my training. We are currently working on a new collection for children, which is also very close to my heart. This also gives me an opportunity to design the layout and even draw a lot. Unfortunately, I can't reveal any more about this yet.

General information about photomural creation at Komar:

What is the process for creating new designs? Can you explain the steps involved?

First, we are presented with a vision of the new collection, which often involves the use of mood boards. You then typically have the brainstorming phase. Then, we bring together the colours and ideas. Yes, and then I get to work. Once I have a design that I like, it is discussed in the group and, if everyone likes it, a test print is made. The finishing touches are then made right up to the final release. The print data can then be created and, within a short time, the mural backing material can be printed. The management, marketing team and graphics department all tend to contribute to the process.

What role does wall design play in your own home?

Wall design is actually very important for me. I would like a photomural on my wall, but I find it hard to make up my mind. I like variety in my home. I have a lot hanging on my walls because my head is bubbling over with ideas, and I have to see how they work on the walls.

What is your personal tip for a cosy but stylish interior?

The most important thing is to feel comfortable. And while the trend may currently be moving back towards darker furniture, you should make sure that it doesn’t become too dark. Lighting, plants and a mix of old and new furniture. For me, that’s the best recipe for a homely interior.

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