Privacy Policy

Thank you for your interest in our online shop. Protecting your privacy is extremely important to us. The following provides detailed information about how we handle your data.

1. An overview of data protection

General information

The following information will provide you with an easy to navigate overview of what will happen with your personal data when you visit this website. The term “personal data” comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our Data Protection Declaration, which we have included beneath this copy.

Data recording on this website

Who is the responsible party for the recording of data on this website (i.e., the “controller”)?

The data on this website is processed by the operator of the website, whose contact information is available under section “Information about the responsible party (referred to as the “controller” in the GDPR)” in this Privacy Policy.

How do we record your data?

We collect your data as a result of your sharing of your data with us. This may, for instance be information you enter into our contact form.

Other data shall be recorded by our IT systems automatically or after you consent to its recording during your website visit. This data comprises primarily technical information (e.g., web browser, operating system, or time the site was accessed). This information is recorded automatically when you access this website.

What are the purposes we use your data for?

A portion of the information is generated to guarantee the error free provision of the website. Other data may be used to analyze your user patterns. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders or other order enquiries.

What rights do you have as far as your information is concerned?

You have the right to receive information about the source, recipients, and purposes of your archived personal data at any time without having to pay a fee for such disclosures. You also have the right to demand that your data are rectified or eradicated. If you have consented to data processing, you have the option to revoke this consent at any time, which shall affect all future data processing. Moreover, you have the right to demand that the processing of your data be restricted under certain circumstances. Furthermore, you have the right to log a complaint with the competent supervising agency.

Please do not hesitate to contact us at any time if you have questions about this or any other data protection related issues.

Analysis tools and tools provided by third parties

There is a possibility that your browsing patterns will be statistically analyzed when your visit this website. Such analyses are performed primarily with what we refer to as analysis programs.

For detailed information about these analysis programs please consult our Data Protection Declaration below.

2. Hosting

We are hosting the content of our website at the following provider:

External Hosting

This website is hosted externally. Personal data collected on this website are stored on the servers of the host. These may include, but are not limited to, IP addresses, contact requests, metadata and communications, contract information, contact information, names, web page access, and other data generated through a web site.

The external hosting serves the purpose of fulfilling the contract with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of secure, fast, and efficient provision of our online services by a professional provider (Art. 6(1)(f) GDPR). If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information in the user's end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.

Our host(s) will only process your data to the extent necessary to fulfil its performance obligations and to follow our instructions with respect to such data.

We are using the following host(s):

23M GmbH
Johann-Krane-Weg 18
48149 Münster

Data processing

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract mandated by data privacy laws that guarantees that they process personal data of our website visitors only based on our instructions and in compliance with the GDPR.

3. General information and mandatory information

Data protection

The operators of this website and its pages take the protection of your personal data very seriously. Hence, we handle your personal data as confidential information and in compliance with the statutory data protection regulations and this Data Protection Declaration.

Whenever you use this website, a variety of personal information will be collected. Personal data comprises data that can be used to personally identify you. This Data Protection Declaration explains which data we collect as well as the purposes we use this data for. It also explains how, and for which purpose the information is collected.

We herewith advise you that the transmission of data via the Internet (i.e., through e-mail communications) may be prone to security gaps. It is not possible to completely protect data against third-party access.

Information about the responsible party (referred to as the “controller” in the GDPR)

The data processing controller on this website is:

Komar Products GmbH & Co. KG
Georg-Müller-Straße 2
D-83059 Kolbermoor

Phone: +49(0)8031/406890
E-mail: info@komar.de

The controller is the natural person or legal entity that single-handedly or jointly with others makes decisions as to the purposes of and resources for the processing of personal data (e.g., names, e-mail addresses, etc.).

Storage duration

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for which it was collected no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, the deletion will take place after these reasons cease to apply.

General information on the legal basis for the data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9 (2)(a) GDPR, if special categories of data are processed according to Art. 9 (1) DSGVO. In the case of explicit consent to the transfer of personal data to third countries, the data processing is also based on Art. 49 (1)(a) GDPR. If you have consented to the storage of cookies or to the access to information in your end device (e.g., via device fingerprinting), the data processing is additionally based on § 25 (1) TDDDG. The consent can be revoked at any time. If your data is required for the fulfillment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, if your data is required for the fulfillment of a legal obligation, we process it on the basis of Art. 6(1)(c) GDPR. Furthermore, the data processing may be carried out on the basis of our legitimate interest according to Art. 6(1)(f) GDPR. Information on the relevant legal basis in each individual case is provided in the following paragraphs of this privacy policy.

Designation of a data protection officer

We have appointed a data protection officer.

DSZ GMbH
Wolfgang Evers
Rosenheimer Straße 4
83556 Griesstätt

Phone: +49 80394069950
E-mail: briefkasten@dsz365.de

Information on the data transfer to third-party countries that are not secure under data protection law and the transfer to US companies that are not DPF-certified

We use, among other technologies, tools from companies located in third-party countries that are not safe under data protection law, as well as US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). If these tools are enabled, your personal data may be transferred to and processed in these countries. We would like you to note that no level of data protection comparable to that in the EU can be guaranteed in third countries that are insecure in terms of data protection law.

We would like to point out that the US, as a secure third-party country, generally has a level of data protection comparable to that of the EU. Data transfer to the US is therefore permitted if the recipient is certified under the “EU-US Data Privacy Framework” (DPF) or has appropriate additional assurances. Information on transfers to third-party countries, including the data recipients, can be found in this Privacy Policy.

Recipients of personal data

In the scope of our business activities, we cooperate with various external parties. In some cases, this also requires the transfer of personal data to these external parties. We only disclose personal data to external parties if this is required as part of the fulfillment of a contract, if we are legally obligated to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Art. 6 (1)(f) GDPR, or if another legal basis permits the disclosure of this data. When using processors, we only disclose personal data of our customers on the basis of a valid contract on data processing. In the case of joint processing, a joint processing agreement is concluded.

Revocation of your consent to the processing of data

A wide range of data processing transactions are possible only subject to your express consent. You can also revoke at any time any consent you have already given us. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.

Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21 GDPR)

IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED ON GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING BASED ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF DATA IS BASED, PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN OBJECTION, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN A POSITION TO PRESENT COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF YOUR DATA, THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PURPOSE OF THE PROCESSING IS THE CLAIMING, EXERCISING OR DEFENCE OF LEGAL ENTITLEMENTS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR AFFECTED PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING AT ANY TIME. THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to log a complaint with the competent supervisory agency

In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory agency, in particular in the member state where they usually maintain their domicile, place of work or at the place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other administrative or court proceedings available as legal recourses.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you should demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.

Information about, rectification and eradication of data

Within the scope of the applicable statutory provisions, you have the right to demand information about your archived personal data, their source and recipients as well as the purpose of the processing of your data at any time. You may also have a right to have your data rectified or eradicated. If you have questions about this subject matter or any other questions about personal data, please do not hesitate to contact us at any time.

Right to demand processing restrictions

You have the right to demand the imposition of restrictions as far as the processing of your personal data is concerned. To do so, you may contact us at any time. The right to demand restriction of processing applies in the following cases:

In the event that you should dispute the correctness of your data archived by us, we will usually need some time to verify this claim. During the time that this investigation is ongoing, you have the right to demand that we restrict the processing of your personal data.
If the processing of your personal data was/is conducted in an unlawful manner, you have the option to demand the restriction of the processing of your data instead of demanding the eradication of this data.
If we do not need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right to demand the restriction of the processing of your personal data instead of its eradication.
If you have raised an objection pursuant to Art. 21(1) GDPR, your rights and our rights will have to be weighed against each other. As long as it has not been determined whose interests prevail, you have the right to demand a restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data – with the exception of their archiving – may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to protect the rights of other natural persons or legal entities or for important public interest reasons cited by the European Union or a member state of the EU.

SSL and/or TLS encryption

For security reasons and to protect the transmission of confidential content, such as purchase orders or inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption program. You can recognize an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.

If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If you are under an obligation to share your payment information (e.g. account number if you give us the authority to debit your bank account) with us after you have entered into a fee-based contract with us, this information is required to process payments.

Payment transactions using common modes of paying (Visa/MasterCard, debit to your bank account) are processed exclusively via encrypted SSL or TLS connections. You can recognize an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.

If the communication with us is encrypted, third parties will not be able to read the payment information you share with us.

Rejection of unsolicited e-mails

We herewith object to the use of contact information published in conjunction with the mandatory information to be provided in our Site Notice to send us promotional and information material that we have not expressly requested. The operators of this website and its pages reserve the express right to take legal action in the event of the unsolicited sending of promotional information, for instance via SPAM messages.

4. Recording of data on this website

Cookies

Our websites and pages use what the industry refers to as “cookies.” Cookies are small data packages that do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or they are permanently archived on your device (permanent cookies). Session cookies are automatically deleted once you terminate your visit. Permanent cookies remain archived on your device until you actively delete them, or they are automatically eradicated by your web browser.

Cookies can be issued by us (first-party cookies) or by third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services of third-party companies into websites (e.g., cookies for handling payment services).

Cookies have a variety of functions. Many cookies are technically essential since certain website functions would not work in the absence of these cookies (e.g., the shopping cart function or the display of videos). Other cookies may be used to analyze user behavior or for promotional purposes.

Cookies, which are required for the performance of electronic communication transactions, for the provision of certain functions you want to use (e.g., for the shopping cart function) or those that are necessary for the optimization (required cookies) of the website (e.g., cookies that provide measurable insights into the web audience), shall be stored on the basis of Art. 6(1)(f) GDPR, unless a different legal basis is cited. The operator of the website has a legitimate interest in the storage of required cookies to ensure the technically error-free and optimized provision of the operator’s services. If your consent to the storage of the cookies and similar recognition technologies has been requested, the processing occurs exclusively on the basis of the consent obtained (Art. 6(1)(a) GDPR and § 25 (1) TDDDG); this consent may be revoked at any time.

You have the option to set up your browser in such a manner that you will be notified any time cookies are placed and to permit the acceptance of cookies only in specific cases. You may also exclude the acceptance of cookies in certain cases or in general or activate the delete function for the automatic eradication of cookies when the browser closes. If cookies are deactivated, the functions of this website may be limited.

Which cookies and services are used on this website can be found in this privacy policy.

Server log files

The provider of this website and its pages automatically collects and stores information in so-called server log files, which your browser communicates to us automatically. The information comprises:

The type and version of browser used
The used operating system
Referrer URL
The hostname of the accessing computer
The time of the server inquiry
The IP address

This data is not merged with other data sources.

This data is recorded on the basis of Art. 6(1)(f) GDPR. The operator of the website has a legitimate interest in the technically error free depiction and the optimization of the operator’s website. In order to achieve this, server log files must be recorded.

Contact form

If you submit inquiries to us via our contact form, the information provided in the contact form as well as any contact information provided therein will be stored by us in order to handle your inquiry and in the event that we have further questions. We will not share this information without your consent.

The processing of these data is based on Art. 6(1)(b) GDPR, if your request is related to the execution of a contract or if it is necessary to carry out pre-contractual measures. In all other cases the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6(1)(f) GDPR) or on your agreement (Art. 6(1)(a) GDPR) if this has been requested; the consent can be revoked at any time.

The information you have entered into the contact form shall remain with us until you ask us to eradicate the data, revoke your consent to the archiving of data or if the purpose for which the information is being archived no longer exists (e.g., after we have concluded our response to your inquiry). This shall be without prejudice to any mandatory legal provisions, in particular retention periods.

Use of artificial intelligence (AI) to respond to customers

We use AI-supported software to process and respond to customer inquiries. The AI we use analyzes the content of your message in order to autonomously or partially autonomously generate a suitable answer or a suggested answer. In this context, our AI processes all the content of your message, including names, email addresses, communication content or technical information (e.g. IP addresses, device information).

The AI software used is based on Art. 6 (1) (f) GDPR. We have a legitimate interest in the most efficient customer communication possible using modern technical solutions.

We use the following AI applications:

SuperChat

We use SuperChat for our customer communication. The provider is SuperX GmbH, Prenzlauer Allee 242-247, 10405 Berlin, Haus 7. This means that when you contact us, your requests, including metadata, may be transmitted to the provider's servers and processed there to generate a suitable response.

Data processing

Request by e-mail, telephone, or fax

If you contact us by e-mail, telephone or fax, your request, including all resulting personal data (name, request) will be stored and processed by us for the purpose of processing your request. We do not pass these data on without your consent.

These data are processed on the basis of Art. 6(1)(b) GDPR if your inquiry is related to the fulfillment of a contract or is required for the performance of pre-contractual measures. In all other cases, the data are processed on the basis of our legitimate interest in the effective handling of inquiries submitted to us (Art. 6(1)(f) GDPR) or on the basis of your consent (Art. 6(1)(a) GDPR) if it has been obtained; the consent can be revoked at any time.

The data sent by you to us via contact requests remain with us until you request us to delete, revoke your consent to the storage or the purpose for the data storage lapses (e.g. after completion of your request). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

Communication via WhatsApp

For communication with our customers and other third parties, one of the services we use is the instant messaging service WhatsApp. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

The communication is encrypted end-to-end (peer-to-peer), which prevents WhatsApp or other third parties from gaining access to the communication content. However, WhatsApp does gain access to metadata created during the communication process (for example, sender, recipient, and time). We would also like to point out that WhatsApp has stated that it shares personal data of its users with its U.S.-based parent company Meta. Further details on data processing can be found in the WhatsApp privacy policy at: https://www.whatsapp.com/legal/#privacy-policy.

The use of WhatsApp is based on our legitimate interest in communicating as quickly and effectively as possible with customers, interested parties and other business and contractual partners (Art. 6(1)(f) GDPR). If a corresponding consent has been requested, data processing is carried out exclusively on the basis of the consent; this consent may be revoked at any time with effect for the future.

The communication content exchanged between you and us on WhatsApp remains with us until you request us to delete it, revoke your consent to storage or the purpose for which the data is stored ceases to apply (e.g. after your request has been processed). Mandatory legal provisions, in particular retention periods, remain unaffected.

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/participant/7735.

We use WhatsApp in the “WhatsApp Business” variant.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.whatsapp.com/legal/business-data-transfer-addendum?lang=en.

We have concluded a data processing agreement (DPA) with the above-mentioned provider.

Use of Chatbots

We use chatbots to communicate with you. Chatbots have the capability to respond to your questions and other entries without the assistance of humans. To do this, chatbots analyze your entries and other data to give matching responses (e.g., names, email addresses and other contact information, customer numbers and other identification, orders, and chat progresses). The chatbot can also register your IP address, log files, location information and other meta data. The data is archived on the servers of the chatbot provider.

It is possible to generate user profiles based on the recorded data. Moreover, the data can be used to display interest-related advertising if the other legal requirements are met (in particular if consent has been obtained). Moreover, it is possible to link chatbots to analytical and advertising tools.

The recorded data can also be used to improve our chatbots and their response patterns (machine learning).

We or the chatbot operator retain the data you enter until you ask us to delete it, revoke your consent to archive it or if the purpose for the data storage is no longer in effect (e.g., once your inquiry has been fully processed). This does not affect mandatory statutory provisions – in particular, retention time frames.

The legal basis for the use of chatbots is Art. 6(1)(b) GDPR, if the chatbot is used to negotiate a contract or in conjunction with the fulfillment of a contract. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time. In all other cases, the use is based on our legitimate interest in the most effective client communication possible (Art. 6(1)(f) GDPR).

Use of AI applications in the context of chatbot communication

Our chatbots use artificial intelligence (AI) for customer communication. The AI we use analyzes the content of your message in order to autonomously generate a suitable response. In this context, the AI processes all the content of your message, including names, email addresses, communication content or technical information (e.g. IP addresses, device information).

The use of the AI software used is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the most efficient customer communication possible using modern technical solutions. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

We integrate the following AI applications into our chatbots:

SuperChat

We use SuperChat for our customer communication. The provider is SuperX GmbH, Prenzlauer Allee 242-247, 10405 Berlin, Haus 7. So when you contact us, your requests, including metadata, can be transferred to the provider's servers and processed there to generate a suitable response.

Registration on this website

You have the option to register on this website to be able to use additional website functions. We shall use the data you enter only for the purpose of using the respective offer or service you have registered for. The required information we request at the time of registration must be entered in full. Otherwise, we shall reject the registration.

To notify you of any important changes to the scope of our portfolio or in the event of technical modifications, we shall use the e-mail address provided during the registration process.

The data entered during registration is processed for the purpose of implementing the user relationship established by the registration and, if necessary, for the initiation of further contracts (Art. 6 (1)(b) GDPR).

The data recorded during the registration process shall be stored by us as long as you are registered on this website. Subsequently, such data shall be deleted. This shall be without prejudice to mandatory statutory retention obligations.

Registration with Facebook Connect

Instead of registering directly on this website, you also have the option to register using Facebook Connect. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook’s statement the collected data will be transferred to the USA and other third-party countries too.

If you decide to register via Facebook Connect and click on the “Login with Facebook”/„Connect with Facebook” button, you will be automatically connected to the Facebook platform. There, you can log in using your username and password. As a result, your Facebook profile will be linked to this website or our services. This link gives us access to the data you have archived with Facebook. These data comprise primarily the following:

Facebook name
Facebook profile photo and cover photo
Facebook cover photo
E-mail address archived with Facebook
Facebook-ID
Facebook friends lists
Facebook Likes (“Likes” information)
Date of birth
Gender
Country
Language

This information will be used to set up, provide and customize your account.

The registration via Facebook Connect and the affiliated data processing transactions are implemented on the basis of your consent (Art. 6(1)(a) GDPR). You may revoke this consent at any time, which shall affect all future transactions thereafter.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook that takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The wording of the agreement can be found under: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Facebook tool and for the privacy-secure implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.

For more information, please consult the Facebook Terms of Use and the Facebook Data Privacy Policies. Use these links to access this information: https://www.facebook.com/about/privacy/ and https://www.facebook.com/legal/terms/.

5. Social media

Facebook

We have integrated elements of the social network Facebook on this website. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. According to Facebook’s statement the collected data will be transferred to the USA and other third-party countries too.

An overview of the Facebook social media elements is available under the following link: https://developers.facebook.com/docs/plugins/.

If the social media element has been activated, a direct connection between your device and the Facebook server will be established. As a result, Facebook will receive information confirming your visit to this website with your IP address. If you click on the Facebook Like button while you are logged into your Facebook account, you can link content of this website to your Facebook profile. Consequently, Facebook will be able to allocate your visit to this website to your user account. We have to emphasize that we as the provider of the website do not receive any information on the content of the transferred data and its use by Facebook. For more information, please consult the Data Privacy Policy of Facebook at: https://www.facebook.com/privacy/policy/.

The use of this service is based on your consent in accordance with Art. 6 (1)(a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Instagram

We have integrated functions of the public media platform Instagram into this website. These functions are being offered by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

If the social media element has been activated, a direct connection between your device and Instagram’s server will be established. As a result, Instagram will receive information on your visit to this website.

If you are logged into your Instagram account, you may click the Instagram button to link contents from this website to your Instagram profile. This enables Instagram to allocate your visit to this website to your user account. We have to point out that we as the provider of the website and its pages do not have any knowledge of the content of the data transferred and its use by Instagram.

The use of this service is based on your consent in accordance with Art. 6 (1)(a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook or Instagram. The processing by Facebook or Instagram that takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The wording of the agreement can be found under: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Facebook or Instagram tool and for the privacy-secure implementation of the tool on our website. Facebook is responsible for the data security of Facebook or Instagram products. You can assert data subject rights (e.g., requests for information) regarding data processed by Facebook or Instagram directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://privacycenter.instagram.com/policy/ and https://facebook.com/help/566994660333381.

For more information on this subject, please consult Instagram’s Data Privacy Declaration at: https://privacycenter.instagram.com/policy/.

We use elements of the social network Pinterest on this website. The network is operated by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

If you access a site or page that contains such an element, your browser will establish a direct connection with Pinterest’s servers. During this process, the social media element transfers log data to Pinterest’s servers in the United States. The log data may possibly include your IP address, the address of the websites you visited, which also contain Pinterest functions. The information also includes the type and settings of your browser, the data and time of the inquiry, how you use Pinterest and cookies.

The use of this service is based on your consent in accordance with Art. 6 (1)(a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

For more information concerning the purpose, scope and continue processing and use of the data by Pinterest as well as your affiliated rights and options to protect your private information, please consult the data privacy information of Pinterest at: https://about.pinterest.com/en/privacy-policy.

6. Analysis tools and advertising

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated via it. However, the Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.

The Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and administration of various tools on his website. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider of this service is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To that end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, the utilized operating system and the user’s origin. This data is assigned to the respective end device of the user. An assignment to a user-ID does not take place.

Furthermore, Google Analytics allows us to record your mouse and scroll movements and clicks, among other things. Google Analytics uses various modeling approaches to augment the collected data sets and uses machine learning technologies in data analysis.

Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing the user behavior patterns (e.g., cookies or device fingerprinting). The website use information recorded by Google is, as a rule transferred to a Google server in the United States, where it is stored.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may revoke your consent at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

IP anonymization

Google Analytics IP anonymization is active. As a result, your IP address will be abbreviated by Google within the member states of the European Union or in other states that have ratified the Convention on the European Economic Area prior to its transmission to the United States. The full IP address will be transmitted to one of Google’s servers in the United States and abbreviated there only in exceptional cases. On behalf of the operator of this website, Google shall use this information to analyze your use of this website to generate reports on website activities and to render other services to the operator of this website that are related to the use of the website and the Internet. The IP address transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in Google’s possession.

Browser plug-in

You can prevent the recording and processing of your data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

For more information about the handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration at: https://support.google.com/analytics/answer/6004245?hl=en.

Contract data processing

We have executed a contract data processing agreement with Google and are implementing the stringent provisions of the German data protection agencies to the fullest when using Google Analytics.

Google Ads

The website operator uses Google Ads. Google Ads is an online promotional program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display ads in the Google search engine or on third-party websites, if the user enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based on the user data Google has in its possession (e.g., location data and interests; target group targeting). As the website operator, we can analyze these data quantitatively, for instance by analyzing which search terms resulted in the display of our ads and how many ads led to respective clicks.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may revoke your consent at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

Criteo

This website uses Criteo functions. The provider is Criteo SA, 32 Rue Blanche, 75009 Paris, France (hereinafter referred to as “Criteo”).

Criteo is being used to display interest-based promotional ads within the Criteo advertising network. Your interests are being determined on the basis of your historic user patterns. To that end, Criteo will, for instance, track the products you have viewed, placed in your shopping cart as well as the ones you have purchased. For more information about the specific data recorded by Criteo please use this link: https://www.criteo.com/de/privacy/how-we-use-your-data/.

To be able to display interest-based promotions to you, we or other Criteo partners must be able to recognize you upon return visits. To ensure that this is possible, a cookie is placed and stored on your device. A comparable identifier may also be used that links your user patterns to a pseudonym user profile. For details, please review Criteo’s data protection policy at: https://www.criteo.com/de/privacy/.

Your personal data and the Criteo cookies saved in your browser will be stored for a period of no more than 13 months as of the date they were first recorded.

If your approval (consent) has been obtained the use of the abovementioned service shall occur on the basis of Art. 6(1)(a) GDPR and § 25 TDDDG (German Telecommunications Act). Such consent may be revoked at any time. If your consent was not obtained, the use of the service will occur on the basis of Art. 6(1)(f) GDPR; the website operator has a legitimate interest in targeted advertising campaigns.

Criteo and we are the joint Data Controllers as defined in Art. 26 GDPR. We have entered into an agreement on joint processing with Criteo. The primary content of this agreement is described in a statement by Criteo you may review under the following link: https://www.criteo.com/de/privacy/how-we-use-your-data/.

Microsoft Clarity

We use the web analytics service Microsoft Clarity. The provider is Microsoft Ireland Operations Ltd., One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland.

Microsoft Clarity enables us, as the website operator, to analyze the usage behavior of visitors to our website. This includes, in particular, recording mouse movements, clicks, scrolling behavior, interactions with elements (e.g., form submissions), as well as anonymized session recordings (so-called “Session Replays”). The data collected is evaluated in the form of heatmaps and statistics and is used to improve the user-friendliness of our website and to analyze usage.

The use of this service is based on your consent (Art. 6 para. 1 lit. a GDPR). Where consent is required under national law, data processing is also carried out in accordance with Section 25 para. 1 TTDSG. Consent can be withdrawn at any time.

Data transfer / Legal framework:
Data collected by Clarity is partly stored on Microsoft servers in the USA. Microsoft is a participant in the EU-U.S. Data Privacy Framework (DPF). Transfers to third countries are based on the guarantees and/or certifications offered by the provider.

Further information on data collection and processing by Microsoft Clarity as well as Microsoft’s privacy practices can be found in the Microsoft Privacy Statement: https://privacy.microsoft.com/en-us/privacystatement.

IP anonymization
With Microsoft Clarity, IP anonymization is enabled by default. This means that your IP address is shortened or anonymized before being stored, so that no direct personal reference can be made. Anonymization takes place within the European Union or in other contracting states of the Agreement on the European Economic Area before data may be transferred to the USA.

Opt-out
You can prevent the collection and processing of your data by Microsoft Clarity by objecting to its use in our cookie banner (withdrawal of consent). In addition, you can view information and opt-out options at Microsoft: Microsoft Privacy Statement.

Note: Some browser-based opt-out mechanisms of general advertising networks (e.g., Network Advertising Initiative) offer additional deactivation options: http://www.networkadvertising.org/choices/.

Data Processing Agreement
We have concluded a Data Processing Agreement (DPA) with Microsoft and implement the relevant requirements of the European and German data protection authorities when using Microsoft Clarity.

Adobe Audience Manager (demdex.net)

Provider and Contact Information:

Provider: Adobe Inc.
Headquarters: 345 Park Avenue, San Jose, CA 95110-2704, USA
Contact for Privacy Inquiries: Via the Adobe Privacy Center: https://www.adobe.com/de/privacy/policies/trust-center.html
Data Protection Officer (Europe): Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Saggart, Dublin 24, Ireland.

Functionality and Purpose of Data Processing:
Demdex.net is primarily used by Adobe Audience Manager, a data management platform (DMP), for data collection and audience management. The service's purpose is to create and manage pseudonymized user profiles to form target audience segments for personalized advertising and marketing. This is done by collecting information about users' online behavior on websites and in apps, using cookies and other tracking technologies.

Categories of Data Collected:
Pseudonymized data is collected, such as device and browser information, behavioral data, pseudonymized IDs (e.g., Demdex ID), and derived location information.

Legal Basis for Processing:
Processing is typically based on your consent (Art. 6 (1) lit. a GDPR). In certain cases, processing may also be based on the legitimate interest (Art. 6 (1) lit. f GDPR) of the website operator.

Data Transfer and Third Countries:
Since Adobe is a US company, data may be transferred to the USA. Adobe uses Standard Contractual Clauses (SCCs) to ensure data protection.

Data Storage Duration:
Pseudonymized data is stored for limited periods necessary for creating segments and profiles. The exact duration depends on the settings of the website operator.

Your Rights and Opt-out Options:
You have the right to access, rectify, delete, etc., your data. A global opt-out option is available at: https://www.adobe.com/de/privacy/opt-out.html.

ID5 Technology (id5-sync.com)

Provider and Contact Information:

Provider: ID5 Technology
Website:https://id5.io/
Contact for Privacy Inquiries (Email):contact@id5.co.uk

Functionality and Purpose of Data Processing:
ID5 is a service designed to improve user recognition and match rates for advertisers by assigning a unique ID5 User ID. This ID is used to recognize users, store their privacy preferences, and facilitate the ID synchronization process with partners. ID5 uses technologies such as cookies, pixels, tags, and mobile SDKs.

Categories of Data Collected:
ID5 collects pseudonymized data, including the ID5 User ID, device and browser information, and privacy preferences.

Legal Basis for Processing:
Processing is generally based on your consent (Art. 6 (1) lit. a GDPR), often obtained through a Consent Management Platform (CMP). In certain cases, it may also be based on the legitimate interest (Art. 6 (1) lit. f GDPR).

Data Transfer and Third Countries:
Data is primarily processed in the United Kingdom, which has an adequacy decision with the EU. Transfers to other third countries are secured via EU Standard Contractual Clauses (SCCs).

Data Storage Duration:
Platform data is generally aggregated or deleted within 100 days. Security-related data may be retained for up to 18 months.

Your Rights and Opt-out Options:
You have the right to opt out of data processing. A direct opt-out option is available in the ID5 Privacy Preference Center: https://id5-sync.com/privacy/. ID5 also supports Global Privacy Control (GPC).

BidSwitch LLC (bidswitch.net)

Provider and Contact Information:

Provider: BidSwitch LLC
Headquarters: 360 West 15th Street, New York, NY 10011, USA
Contact for Privacy Inquiries (Email):privacy@bidswitch.com

Functionality and Purpose of Data Processing:
Bidswitch LLC is a global infrastructure for the digital Real-Time Bidding (RTB) ecosystem. The service facilitates the trading of digital advertising by exchanging data between publishers and advertisers. Its purpose is to increase ad relevance and optimize the efficiency of ad buying through the use of pseudonymized data.

Categories of Data Collected:
Pseudonymized data is collected, such as device and browser information, pseudonymized IDs (Cookie IDs), approximate geolocation data, page context, ad-related data, and privacy preferences.

Legal Basis for Processing:
Processing is typically based on your consent (Art. 6 (1) lit. a GDPR), often obtained through a CMP and the IAB TCF. It may also be based on the legitimate interest (Art. 6 (1) lit. f GDPR).

Data Transfer and Third Countries:
Data may be transferred to the USA. BidSwitch uses Standard Contractual Clauses (SCCs) to ensure data protection.

Data Storage Duration:
Pseudonymized data is stored for limited periods (days to weeks for RTB processes), while aggregated data is stored for longer periods.

Your Rights and Opt-out Options:
An opt-out option is available via industry opt-out platforms such as https://optout.networkadvertising.org/ and https://www.youronlinechoices.eu/.

Adform (360yield.com)

Provider and Contact Information:

Provider: Adform A/S
Headquarters: Wildersgade 10B, 1408 Copenhagen K, Denmark
Contact for Privacy Inquiries (Email):dpo@adform.com
Website (Privacy Section):https://site.adform.com/privacy-center/overview/

Functionality and Purpose of Data Processing:
360yield.com is part of the Adform platform for the delivery, tracking, and optimization of digital advertising. The service's purpose is to provide personalized advertising and measure ad effectiveness through pseudonymized user profiles and audience segments. Adform uses cookies, pixel tags, device IDs, and similar technologies.

Categories of Data Collected:
Pseudonymized data is collected, such as online identifiers (cookie IDs, device IDs), device and browser properties, geolocation data, behavioral data, referrer URL, campaign and performance data, and privacy preferences.

Legal Basis for Processing:
Processing is typically based on your consent (Art. 6 (1) lit. a GDPR), which is granted via a CMP (IAB TCF). It may also be based on the legitimate interest (Art. 6 (1) lit. f GDPR).

Data Transfer and Third Countries:
Adform is subject to the GDPR. However, data may be transferred to subcontractors or partners in third countries outside the EU/EEA, secured by Standard Contractual Clauses (SCCs).

Data Storage Duration:
Pseudonymized online identifiers are stored for a maximum of 13 months. Aggregated data may be stored for longer periods.

Your Rights and Opt-out Options:
A direct opt-out option is available at: https://site.adform.com/privacy-center/website-privacy/opt-out/. You can also use the EDAA opt-out platform: https://www.youronlinechoices.eu/.

Index Exchange

Provider and Contact Information:

Provider: Index Exchange, Inc.
Headquarters: 8 Spadina Avenue, Suite 2600, Toronto, Ontario M5V0S8, Canada
Contact for Privacy Inquiries (Email):privacy@indexexchange.com
Data Protection Officer (DPO):dpo@indexexchange.com. The DPO can also be reached at the postal addresses of the EU and UK offices in Düsseldorf and London.

Functionality and Purpose of Data Processing:
Index Exchange is a leading global ad exchange and Supply-Side Platform (SSP). The service enables the transparent, real-time trading of digital advertising (RTB). Data processing is used for the efficient delivery of targeted advertising, measuring ad performance, and fraud prevention by recognizing users across various websites and apps.

Categories of Data Collected:
Pseudonymized data is collected, such as online identifiers (cookie IDs, device IDs, truncated IP addresses), device and browser properties, approximate geolocation data, behavioral data, ad-related data, and privacy preferences collected via Consent Management Platforms (CMPs).

Legal Basis for Processing:
Processing is typically based on your consent (Art. 6 (1) lit. a GDPR), which is provided via a CMP within the IAB TCF framework. It may also be based on legitimate interest (Art. 6 (1) lit. f GDPR), for example, for fraud prevention.

Data Transfer and Third Countries:
Data may be transferred to the USA, Canada, and other countries outside the EU/EEA. Index Exchange is certified under the EU-US Data Privacy Framework (DPF) and uses Standard Contractual Clauses (SCCs) for other third countries to ensure an adequate level of data protection.

Data Storage Duration:
Index Exchange stores pseudonymized data used for ad delivery and reporting for a limited period. Aggregated or anonymized data may be stored for longer.

Your Rights and Opt-out Options:
You have the right to object to processing or withdraw your consent at any time. A direct opt-out option is available at: https://www.indexexchange.com/privacy/. You can also use the opt-out platforms of the EDAA, DAA, and NAI.

PubMatic (pubmatic.com & casalemedia.com)

Provider and Contact Information:

Provider: PubMatic, Inc.
Headquarters: 101 E. Hassayampa Way, Wickenburg, AZ 85390, USA
Contact for Privacy Inquiries (Email):privacy@pubmatic.com

Functionality and Purpose of Data Processing:
PubMatic is a comprehensive platform for programmatic advertising, acting as both a Supply-Side Platform (SSP) and a Demand-Side Platform (DSP). The domain casalemedia.com is an integral part of the PubMatic platform. The primary purpose of data processing is to enable Real-Time Bidding (RTB) and to deliver targeted advertising. For this, pseudonymized data about user behavior and device properties is collected to increase ad relevance and measure campaign effectiveness. PubMatic uses various technologies such as cookies, pixel tags, device IDs, and similar tools for this purpose.

Categories of Data Collected:
Pseudonymized data is collected, including online identifiers (cookie IDs, device IDs), device and browser properties, geolocation data, behavioral data, referrer URL, ad-related data, and privacy preferences.

Legal Basis for Processing:
Processing is typically based on your consent (Art. 6 (1) lit. a GDPR), obtained through a CMP and the IAB TCF. It may also be based on legitimate interest (Art. 6 (1) lit. f GDPR).

Data Transfer and Third Countries:
Your data may be transferred to the USA and other third countries. PubMatic ensures an adequate level of data protection through the use of Standard Contractual Clauses (SCCs). In addition, the company is certified under the Data Privacy Framework (DPF), which provides a legal basis for data transfers to the USA.

Data Storage Duration:
Pseudonymized data is stored for a maximum of 90 days, while aggregated data that cannot be traced back to individuals is stored for longer periods.

Your Rights and Opt-out Options:
A direct opt-out option is available at: https://pubmatic.com/legal/opt-out/. You can also use industry-wide opt-out platforms such as: https://www.youronlinechoices.eu/, https://www.aboutads.info/choices/, and https://optout.networkadvertising.org/.

Media.net

Provider and Contact Information:

Provider: Media.net Advertising FZ-LLC
Headquarters: Office 106, Building 9, Dubai Internet City, Dubai, United Arab Emirates
Contact for Privacy Inquiries (Email):privacy@media.net

Functionality and Purpose of Data Processing:
Media.net is a contextual and programmatic advertising platform that connects publishers and advertisers. Its purpose is to monetize websites through relevant ad content and measure ad effectiveness, using cookies, web beacons, and pixel tags.

Categories of Data Collected:
Pseudonymized data is collected, such as online identifiers, technical device and browser properties, geolocation data, behavioral data, referrer URL, and ad-related data.

Legal Basis for Processing:
Processing is typically based on your consent (Art. 6 (1) lit. a GDPR), often obtained through a CMP. It may also be based on legitimate interest (Art. 6 (1) lit. f GDPR).

Data Transfer and Third Countries:
Data may be transferred to the UAE or other third countries outside the EU/EEA. Media.net uses Standard Contractual Clauses (SCCs) to ensure data protection.

Data Storage Duration:
Pseudonymized data is stored for a limited period; aggregated data is stored for a longer period.

Your Rights and Opt-out Options:
A direct opt-out option is available at: https://www.media.net/privacy-policy/. You can also use industry-wide opt-out platforms such as: https://www.youronlinechoices.eu/, https://www.aboutads.info/choices/, and https://optout.networkadvertising.org/.

Mediavine (mediavine.com)

Provider and Contact Information:

Provider: Mediavine, Inc.
Headquarters: 13955 SW 136th St Suite 200, Miami, FL 33186, USA
Contact for Privacy Inquiries (Email):privacy@mediavine.com

Functionality and Purpose of Data Processing:
Mediavine is a monetization platform for digital publishers. Its purpose is to deliver targeted and contextual advertising and to analyze ad performance by collecting pseudonymized information about website visitors, using cookies and pixel tags.

Categories of Data Collected:
Pseudonymized data is collected, such as online identifiers, device and browser properties, geolocation data, behavioral data, referrer URL, ad-related data, and privacy preferences.

Data Transfer and Third Countries:
Data may be transferred to the USA or other third countries outside the EU/EEA. Mediavine uses Standard Contractual Clauses (SCCs) to ensure data protection.

Data Storage Duration:
Pseudonymized data is stored for a limited period; aggregated data is stored for longer. The specific periods are described in Mediavine's privacy policy.

Your Rights and Opt-out Options:
A direct opt-out option is available at: https://www.mediavine.com/privacy-policy/. You can also use industry-wide opt-out platforms such as: https://www.youronlinechoices.eu/, https://www.aboutads.info/choices/, and https://optout.networkadvertising.org/.

Nativo (postrelease.com)

Provider and Contact Information:

Provider: Nativo, Inc.
Headquarters: 222 Pacific Coast Hwy, 10th Floor, El Segundo, CA 90245, USA
Contact for Privacy Inquiries (Email):privacy@nativo.com

Functionality and Purpose of Data Processing:
Nativo is a platform for native advertising, which seamlessly integrates editorially-looking ad content into websites and apps. The purpose is to deliver relevant native ads and to measure and optimize their performance by analyzing page context and pseudonymized user behavior. Nativo uses cookies, pixel tags, and device IDs.

Categories of Data Collected:
Pseudonymized data is collected, such as online identifiers, device and browser properties, geolocation data, behavioral data, page context, ad-related data, and privacy preferences.

Data Transfer and Third Countries:
Data may be transferred to the USA. Nativo uses Standard Contractual Clauses (SCCs) and is certified under the Data Privacy Framework (DPF).

Data Storage Duration:
Pseudonymized data is stored for a limited period, often up to 13 months for identifiers. Aggregated data is stored for a longer period.

Your Rights and Opt-out Options:
A direct opt-out option is available at: https://www.nativo.com/legal/opt-out. You can also use industry-wide opt-out platforms such as: https://www.youronlinechoices.eu/, https://www.aboutads.info/choices/, and https://optout.networkadvertising.org/.

Outbrain (outbrain.com)

Provider and Contact Information:

Provider: Outbrain Inc.
Headquarters: 111 West 19th Street, 10th Floor, New York, NY 10011, USA
Contact for Privacy Inquiries (Email):privacy@outbrain.com

Functionality and Purpose of Data Processing:
Outbrain.com is a content discovery and native advertising platform that recommends personalized content and sponsored posts. The purpose is to provide relevant recommendations and to measure/optimize their performance by analyzing page context and pseudonymized user behavior, using cookies, pixel tags, and device IDs.

Data Transfer and Third Countries:
Data may be transferred to the USA. Outbrain uses Standard Contractual Clauses (SCCs) to ensure data protection.

Data Storage Duration:
Pseudonymized data is stored for a limited period, often up to 13 months for identifiers. Aggregated data is stored for a longer period.

Your Rights and Opt-out Options:
A direct opt-out option is available at: https://www.outbrain.com/legal/privacy/. You can also use industry-wide opt-out platforms such as: https://www.youronlinechoices.eu/, https://www.aboutads.info/choices/, and https://optout.networkadvertising.org/.

Yieldlab (Yieldlab.net)

Provider and Contact Information:

Provider: Yieldlab AG, a brand of Virtual Minds GmbH
Headquarters: Großer Burstah 50-52, 20457 Hamburg, Germany
Contact for Privacy Inquiries (Email):privacy@yieldlab.de
Data Protection Officer (Email):datenschutz@yieldlab.de

Functionality and Purpose of Data Processing:
Yieldlab.net is the domain of Yieldlab AG, a Supply-Side Platform (SSP) for digital advertising space in the RTB environment. The purpose is the efficient and data protection-compliant delivery of digital advertising, the optimization of ad prices, and the targeting of relevant audiences through pseudonymized data and cookies/mobile advertising IDs.

Categories of Data Collected:
Pseudonymized data such as online identifiers (cookie IDs, device IDs), truncated IP addresses, device and browser properties, geolocation data, behavioral data, referrer URL, ad-related data, and privacy preferences.

Data Transfer and Third Countries:
Yieldlab primarily processes data within the EU/EEA. Data may be transferred to third parties in third countries, secured by Standard Contractual Clauses (SCCs).

Data Storage Duration:
Pseudonymized user data (e.g., cookie IDs) is stored for a maximum of 13 months. Aggregated data is stored for longer periods.

Your Rights and Opt-out Options:
A direct opt-out option is available at: https://www.yieldlab.de/opt-out/. This link will take you to the Virtual Minds website, where the opt-out process is carried out. You can also use the EDAA opt-out platform: https://www.youronlinechoices.eu/.

SMART AdServer (smartadserver.com)

Provider and Contact Information:

Provider: Smart AdServer SAS
Headquarters: 18, rue du Faubourg Montmartre, 75009 Paris, France
Contact for Privacy Inquiries (Email):privacy@smartadserver.com

Functionality and Purpose of Data Processing:
Smart AdServer is an integrated advertising platform that offers publishers and advertisers tools for managing and optimizing digital advertising. The purpose is the efficient delivery, performance optimization, and monetization of ad space through pseudonymized data and cookies/device IDs.

Categories of Data Collected:
Pseudonymized data such as online identifiers (cookie IDs, device IDs), truncated/hashed IP addresses, device and browser properties, geolocation data, behavioral data, referrer URL, ad-related data, and privacy preferences.

Data Transfer and Third Countries:
Smart AdServer primarily processes data within the EU/EEA. Data may be transferred to third parties in third countries (e.g., USA), secured by Standard Contractual Clauses (SCCs). Smart AdServer also participates in the Data Privacy Framework (DPF).

Data Storage Duration:
Pseudonymized user data (e.g., cookie IDs) is stored for a maximum of 13 months. Aggregated data is stored for longer periods.

Your Rights and Opt-out Options:
You can use the EDAA opt-out platform: https://www.youronlinechoices.eu/.

Taboola (taboola.com)

Provider and Contact Information:

Provider: Taboola, Inc.
Headquarters: 1115 Broadway, 7th Floor, New York, NY 10010, USA
Contact for Privacy Inquiries (Email):privacy@taboola.com

Functionality and Purpose of Data Processing:
Taboola.com is a leading provider of content discovery and native advertising platforms. The purpose is to provide relevant content and ad recommendations and to measure/optimize their performance by analyzing page context and pseudonymized user behavior, using cookies, pixel tags, and device IDs.

Data Transfer and Third Countries:
Data may be transferred to the USA or other third countries. Taboola uses Standard Contractual Clauses (SCCs) and is certified under the Data Privacy Framework (DPF).

Data Storage Duration:
Pseudonymized data is stored for a limited period (often up to 13 months). Aggregated data is stored for longer periods.

Your Rights and Opt-out Options:
A direct opt-out option is available at: https://www.taboola.com/privacy-policy. You can also use industry-wide opt-out platforms such as: https://www.youronlinechoices.eu/, https://www.aboutads.info/choices/, and https://optout.networkadvertising.org/.

Teads (teads.tv)

Provider and Contact Information:

Provider: Teads SA
Headquarters: 55 Rue d'Amsterdam, 75008 Paris, France
Contact for Privacy Inquiries (Email):dpo@teads.com

Functionality and Purpose of Data Processing:
Teads.tv is a leading global provider in video and Connected TV (CTV) advertising, specializing in "inRead" formats. The purpose is the real-time delivery and optimization of video and display advertising through pseudonymized data and cookies/device IDs.

Categories of Data Collected:
Pseudonymized data is collected, such as online identifiers (cookie IDs, device IDs), truncated/hashed IP addresses, device and browser properties, geolocation data, behavioral data, referrer URL, ad-related data, and privacy preferences.

Data Transfer and Third Countries:
Teads primarily processes data within the EU/EEA. Data may be transferred to third parties in third countries (e.g., USA), secured by Standard Contractual Clauses (SCCs). Teads also participates in the Data Privacy Framework (DPF).

Data Storage Duration:
Pseudonymized user data (e.g., cookie IDs) is stored for a maximum of 13 months. Aggregated data is stored for longer periods.

Your Rights and Opt-out Options:
A direct opt-out option is available at: https://www.teads.com/privacy-policy/#optout. You can also use industry-wide opt-out platforms such as: https://www.youronlinechoices.eu/, https://www.aboutads.info/choices/, and https://optout.networkadvertising.org/.

Rubicon Project (jetzt Magnite – Magnite, Inc.)

This section describes the data processing related to the Rubicon Project service, which is now part of Magnite and whose services are handled, among other things, via the domain rubicomproject.com (often in redirects or technical calls).

Provider and Contact Information:

Provider: Magnite, Inc.
Headquarters: 1250 Broadway, 15th Floor, New York, NY 10001, USA
Contact for Privacy Inquiries (Email):privacy@magnite.com
Data Protection Officer / EU Representative: Magnite provides specific contacts and an EU representative (e.g., in Ireland) for data protection matters in its privacy policy.

Functionality and Purpose of Data Processing:
Rubicon Project was one of the largest ad exchanges and Supply-Side Platforms (SSPs) in programmatic advertising. Following its merger with Telaria, Rubicon Project is now part of Magnite, the world's largest independent sell-side ad platform. The domain rubicomproject.com may still appear in technical calls or as a redirect in connection with the delivery of advertising via the Magnite platform.

The primary purpose of data processing is the automation of the buying and selling of digital advertising space (Real-Time Bidding, RTB). Magnite enables publishers to monetize their ad inventory and advertisers to reach their target audiences efficiently. This is done by collecting and processing pseudonymized data about user behavior and device properties to increase the relevance of the ads displayed, measure ad performance, and prevent fraudulent activities. For this purpose, Magnite uses cookies, pixel tags, device IDs, and similar technologies to recognize users across different websites and apps.

Categories of Data Collected:
Magnite processes pseudonymized data that does not allow for direct identification of a person but is relevant for personalizing ads and measuring campaigns. This typically includes:

Online Identifiers: Pseudonymized IDs (e.g., cookie IDs, device IDs like IDFA or GAID), truncated or hashed IP addresses.
Device and Browser Properties: Browser type and version, operating system, language settings, screen resolution, device identifiers.
Geolocation Data: Approximate location data derived from the IP address or – with your consent – from GPS data.
Behavioral Data: Information about websites and apps visited, content viewed, ad clicks, and interactions with digital media.
Referrer URL: The URL of the website the user came from.
Ad-related Data: Information about ad performance (e.g., impressions, clicks, conversions) and data for frequency capping (controlling ad frequency).
Privacy Preferences: User signals regarding their privacy preferences, collected via Consent Management Platforms (CMPs) (e.g., within the IAB TCF).

Legal Basis for Processing:
The processing of personal data by Magnite is primarily based on your consent (Art. 6 (1) lit. a GDPR). You typically provide this consent through a Consent Management System (CMP) implemented on the website you visit. Magnite is an active participant in the IAB Europe Transparency & Consent Framework (TCF) and adheres to its standards.

In certain cases, processing may also be based on the legitimate interest (Art. 6 (1) lit. f GDPR) of the respective publisher or Magnite. This is the case when data processing is necessary for providing fundamental advertising services, for fraud prevention, or for measuring campaign performance, and your interests and fundamental rights do not outweigh these interests.

Data Transfer and Third Countries:
As a US-based company, data may be transferred to and processed in the USA or other countries outside the European Union and the European Economic Area. Magnite implements appropriate safeguards for such data transfers. These include entering into Standard Contractual Clauses (SCCs) with its partners and complying with applicable data protection laws and relevant frameworks to ensure an adequate level of data protection. Magnite also participates in and is certified under the Data Privacy Framework, which provides another mechanism for compliant data transfers to the USA.

Data Storage Duration:
Magnite stores pseudonymized data used for ad delivery, optimization, and reporting for a limited period. The exact storage duration varies depending on the data type and purpose, but is generally limited to the necessary minimum, often around 13 months for pseudonymized identifiers. Aggregated or anonymized data that cannot be traced back to individuals may be stored beyond this period for statistical analysis and reporting.

Your Rights and Opt-out Options:
You have extensive rights regarding your data processed by Magnite, including the right to access, rectification, erasure, restriction of processing, and data portability. You also have the right to object to processing or withdraw your consent at any time.

Magnite offers direct opt-out options:

Magnite Opt-out: You can opt out of interest-based advertising by Magnite by following the instructions on their privacy page: https://www.magnite.com/legal/magnite-website-privacy-policy/ (Look for the "Your Choices" or "Opt-Out" section). Please note that this will set an opt-out cookie in your browser. If you clear your cookies, use a different browser, or a different device, you will need to reactivate the opt-out.

Additionally, you can manage your advertising preferences through industry-wide opt-out platforms:

EDAA (European Interactive Digital Advertising Alliance) Opt-Out:https://www.youronlinechoices.eu/
DAA (Digital Advertising Alliance) Opt-Out (USA):https://www.aboutads.info/choices/
NAI (Network Advertising Initiative) Opt-Out (USA):https://optout.networkadvertising.org/

These platforms allow you to disable interest-based advertising from many participating companies. You can also adjust your browser's cookie settings to generally prevent or restrict the storage of cookies.

TripleLift (3lift.com)

Provider and Contact Information:

Provider: TripleLift, Inc.
Headquarters: 1213 Broadway, 8th Floor, New York, NY 10001, USA
Contact for Privacy Inquiries (Email):privacy@triplelift.com
Data Protection Officer / EU Representative: TripleLift specifies dedicated contacts for privacy matters in its privacy policy. An EU representative is also typically listed.

Functionality and Purpose of Data Processing:
TripleLift is a leading ad-tech platform specializing in the creation and delivery of native advertising and programmatic video ads. The domain 3lift.com is an integral part of the technical infrastructure used for ad serving, targeting, and reporting.

The main purpose of data processing is to provide relevant and non-invasive ad content that blends seamlessly with the look and feel of websites and apps. This is achieved by analyzing page context and pseudonymized user behavior. TripleLift collects and processes data to personalize ads, measure campaign performance (e.g., impressions, clicks), and prevent fraudulent activities. For this, TripleLift uses cookies, pixel tags, device IDs, and similar technologies to recognize users across various websites and apps.

Categories of Data Collected:
TripleLift processes pseudonymized data that does not allow for direct identification of a person but is relevant for the delivery and optimization of advertising. This typically includes:

Online Identifiers: Pseudonymized IDs (e.g., cookie IDs, device IDs like IDFA or GAID), truncated or hashed IP addresses.
Device and Browser Properties: Browser type and version, operating system, language settings, screen resolution, device identifiers.
Geolocation Data: Approximate location data derived from the IP address.
Behavioral Data: Information about websites and apps visited, content viewed, ad clicks, and time spent.
Page Context: The URL of the page where the ad appears and the thematic content of that page.
Ad-related Data: Information about ad performance (e.g., impressions, clicks, conversions) and data for frequency capping (controlling ad frequency).
Privacy Preferences: User signals regarding their privacy preferences, which are collected via Consent Management Platforms (CMPs) (e.g., within the IAB TCF).

Legal Basis for Processing:
The processing of personal data by TripleLift is typically based on your consent (Art. 6 (1) lit. a GDPR), which you provide through a Consent Management System (CMP) on the website you are visiting. TripleLift is a participant in the IAB Europe Transparency & Consent Framework (TCF) and adheres to its standards for obtaining and managing consents.

In certain cases, processing may also be based on the legitimate interest (Art. 6 (1) lit. f GDPR) of the respective publisher or TripleLift. This is the case when data processing is necessary to provide basic ad-serving functionalities, for fraud prevention, or for measuring campaign performance, and your interests and fundamental rights do not override these interests.

Data Transfer and Third Countries:
As a US-based company, data may be transferred to and processed in the USA or other countries outside the European Union and the European Economic Area. TripleLift implements appropriate safeguards for such data transfers. These include entering into Standard Contractual Clauses (SCCs) of the European Commission with its partners and complying with applicable data protection laws and relevant frameworks. TripleLift also participates in and is certified under the Data Privacy Framework, which provides another mechanism for compliant data transfers to the USA.

Data Storage Duration:
TripleLift stores pseudonymized data used for ad delivery, optimization, and reporting for a limited period. The exact storage duration can vary depending on the data type and purpose, but is generally limited to the necessary minimum, often around 13 months for pseudonymized identifiers. Aggregated or anonymized data that cannot be traced back to individuals may be stored beyond this period for statistical analysis and service improvement.

Your Rights and Opt-out Options:
You have extensive rights regarding your data processed by TripleLift, including the right to access, rectification, erasure, restriction of processing, and data portability. You also have the right to object to processing or withdraw your consent at any time.

TripleLift offers a direct opt-out option:

TripleLift Opt-out: You can opt out of interest-based advertising by TripleLift by following the instructions on their privacy page: https://triplelift.com/privacy/ (Look for the "Your Choices" or "Opt-Out" section). Please note that this sets an opt-out cookie in your browser. If you clear your cookies, use a different browser, or a different device, you will need to re-enable the opt-out.

Additionally, you can manage your ad settings through industry-wide opt-out platforms:

EDAA (European Interactive Digital Advertising Alliance) Opt-Out:https://www.youronlinechoices.eu/
DAA (Digital Advertising Alliance) Opt-Out (USA):https://www.aboutads.info/choices/
NAI (Network Advertising Initiative) Opt-Out (USA):https://optout.networkadvertising.org/

Nexxen International Ltd. (ehemals Tremor International Ltd.)

This section combines information about the data processing practices of the ad-tech platforms Tremor Video (tremorhub.com), RhythmOne (1rx.io), and Unruly (unrulymedia.com), all of which are part of the global parent company Nexxen International Ltd.

Provider and Contact Information:

Provider: Nexxen International Ltd.
Headquarters (Nexxen): 82 Yigal Alon St. 13th Floor, Tel-Aviv, 6789124 Israel
Contact for Privacy Inquiries (Email):privacyrights@nexxen.com
External Data Protection Officer (EU and UK):
ePrivacy GmbH
represented by Prof. Dr. Christoph Bauer
Burchardstraße 14
20095 Hamburg
Germany

Functionality and Purpose of Data Processing:
Nexxen (formerly Tremor International Ltd.) operates several ad platforms, including Tremor Video, RhythmOne, and Unruly. These platforms are leading providers of video, Connected TV (CTV), and online advertising. Domains like tremorhub.com, 1rx.io, and unrulymedia.com are part of the technical infrastructure used for the delivery, tracking, and optimization of ad campaigns.

The main purpose of data processing is the efficient and targeted delivery of digital advertising. The platforms help advertisers serve their ads to relevant audiences and help publishers monetize their ad space. This is done by collecting and processing pseudonymized data about user behavior and device characteristics.

By using cookies, web beacons, embedded scripts, and similar technologies, the platforms can increase the relevance of the ads displayed, manage the frequency of ad impressions (frequency capping), measure campaign performance, and detect and prevent fraudulent activities.

Categories of Data Collected:
Nexxen processes pseudonymized data that does not allow for direct identification of a person but is relevant for the delivery and optimization of advertising. This typically includes:

Online Identifiers: Pseudonymized IDs (e.g., cookie IDs, device IDs like IDFA or GAID), truncated or hashed IP addresses.
Device and Browser Properties: Browser type and version, operating system, language settings, screen resolution, device identifiers.
Geolocation Data: Approximate location data derived from the IP address.
Behavioral Data: Information about websites and apps visited, video content viewed, ad clicks, and interactions with the website/app.
Referrer URL: The URL of the webpage the user came from.
Ad-related Data: Information about ad performance (e.g., impressions, clicks, conversions) and data for frequency capping.
Privacy Preferences: User signals regarding their privacy preferences, which are collected via Consent Management Platforms (CMPs) (e.g., within the IAB TCF).

Legal Basis for Processing:
The processing of personal data by Nexxen is typically based on your consent (Art. 6 (1) lit. a GDPR), which you provide through a Consent Management System (CMP) on the website you are visiting. Nexxen is a participant in the IAB Europe Transparency & Consent Framework (TCF) and adheres to its standards for obtaining and managing consents.

In certain cases, processing may also be based on the legitimate interest (Art. 6 (1) lit. f GDPR) of the respective publisher or Unruly. This is the case when data processing is necessary to provide basic ad-serving functionalities, for fraud prevention, or for measuring campaign performance, and your interests and fundamental rights do not override these interests.

Data Transfer and Third Countries:
As a global company with headquarters in Israel and subsidiaries worldwide, data may be transferred to and processed in the USA, Israel, or other countries outside the European Union and the European Economic Area. Nexxen implements appropriate safeguards for such data transfers. These include entering into Standard Contractual Clauses (SCCs) of the European Commission with its partners and complying with applicable data protection laws and relevant frameworks to ensure an adequate level of data protection.

Data Storage Duration:
Nexxen stores pseudonymized data used for ad delivery, optimization, and reporting for a limited period. The exact storage duration can vary depending on the data type and purpose, but is typically limited to the necessary minimum, often around 13 months for pseudonymized identifiers. Aggregated or anonymized data that cannot be traced back to individuals may also be stored beyond this period for statistical analysis and service improvement (e.g., up to two years).

Your Rights and Opt-out Options:
You have extensive rights regarding your data processed by Nexxen, including the right to access, rectification, erasure, restriction of processing, and data portability. You also have the right to object to processing or withdraw your consent at any time.

Nexxen offers direct opt-out options:

Nexxen Opt-out: You can opt out of data collection by Nexxen for interest-based advertising by following the instructions in their privacy policy: https://nexxen.com/services-privacy-policy/ (Look for the "Your Choices" or "Opt-Out" section). A specific opt-out page for Unruly elements can also be found at: https://video.unrulymedia.com/rtbprivacypolicy/index.html. A direct opt-out for RhythmOne can be found at: https://www.rhythmone.com/privacy-policy#section-data-collection. Please note that deleting your browser cookies may also delete the opt-out, so you would need to set it again.

Additionally, you can manage your ad settings through industry-wide opt-out platforms:

EDAA (European Interactive Digital Advertising Alliance) Opt-Out:https://www.youronlinechoices.eu/
DAA (Digital Advertising Alliance) Opt-Out (USA):https://www.aboutads.info/choices/
NAI (Network Advertising Initiative) Opt-Out (USA):https://optout.networkadvertising.org/

Dailymotion Advertising (dmxleo.com)

This section describes the data processing related to Dailymotion's advertising services, which use the domain dmxleo.com, among others.

Provider and Contact Information:

Provider: Dailymotion SA
Headquarters: 140 Boulevard Malesherbes, 75017 Paris, France
Contact for Privacy Inquiries (Email):legal@dailymotion.com or via a specific privacy contact form on their website.
Data Protection Officer (DPO): The contact details for the Data Protection Officer are listed in Dailymotion's privacy policy.

Functionality and Purpose of Data Processing:
Dailymotion is a global video platform that allows users to upload, watch, and share videos. Dailymotion Advertising, whose technical infrastructure includes the domain dmxleo.com, provides advertisers and publishers with the ability to serve video ads on the Dailymotion platform as well as on partner websites and apps.

The main purpose of data processing is the delivery and optimization of video ads, the measurement of ad performance, and the monetization of video ad space. Dailymotion collects and processes pseudonymized data about user behavior (e.g., videos watched, interactions with ads) and device properties to increase the relevance of the displayed advertising and to analyze campaign effectiveness. For this, cookies, device IDs, and similar technologies are used to recognize users, apply frequency capping, and provide personalized content and advertising.

Categories of Data Collected:
Dailymotion processes pseudonymized data that does not allow for direct identification of a person but is relevant for the delivery and optimization of advertising. This typically includes:

Online Identifiers: Pseudonymized IDs (e.g., cookie IDs, device IDs like IDFA or GAID), truncated or hashed IP addresses.
Device and Browser Properties: Browser type and version, operating system, language settings, screen resolution, device identifiers.
Geolocation Data: Approximate location data derived from the IP address.
Behavioral Data: Information about videos watched, interactions with the Dailymotion platform and ads, search queries.
Referrer Information: The URL of the website the user came from.
Ad-related Data: Information about ad performance (e.g., impressions, clicks, conversions) and data for frequency capping.
Privacy Preferences: User signals regarding their privacy preferences, which are collected via Consent Management Platforms (CMPs) (e.g., within the IAB TCF).

Legal Basis for Processing:
The processing of personal data by Dailymotion Advertising is typically based on your consent (Art. 6 (1) lit. a GDPR), which you provide through a Consent Management System (CMP) on the website you are visiting or directly on the Dailymotion platform. Dailymotion is a participant in the IAB Europe Transparency & Consent Framework (TCF) and adheres to its standards.

In certain cases, processing may also be based on the legitimate interest (Art. 6 (1) lit. f GDPR) of Dailymotion or the participating publishers. This is the case when data processing is necessary to provide basic ad-serving functionalities, for fraud prevention, to comply with legal obligations, or to analyze platform usage in an anonymized form, and your interests and fundamental rights do not override these interests.

Data Transfer and Third Countries:
As a French company, Dailymotion primarily processes data within the European Union (EU) and the European Economic Area (EEA). However, data may be transferred to third parties (e.g., advertising partners, service providers) in third countries (e.g., USA) as part of its global operations. For such data transfers, Dailymotion implements appropriate safeguards, such as entering into Standard Contractual Clauses (SCCs) of the European Commission, to ensure an adequate level of data protection.

Data Storage Duration:
Dailymotion stores pseudonymized data used for ad delivery, optimization, and reporting for a limited period. The exact storage duration can vary depending on the data type and purpose, but is generally limited to the necessary minimum, often around 13 months for pseudonymized identifiers. Aggregated or anonymized data that cannot be traced back to individuals may be stored beyond this period for statistical analysis and service improvement.

Your Rights and Opt-out Options:
You have extensive rights regarding your data processed by Dailymotion, including the right to access, rectification, erasure, restriction of processing, and data portability. You also have the right to object to processing or withdraw your consent at any time.

Dailymotion offers a direct opt-out option:

Dailymotion Opt-out: You can adjust your preferences for personalized advertising on Dailymotion in your Dailymotion account settings (if applicable) or through the opt-out function in their privacy policy: https://www.dailymotion.com/legal/privacy (Look for the "Your Choices" or "Opt-Out" section). Please note that deleting your browser cookies may also delete the opt-out, so you would need to set it again.

Additionally, you can manage your ad settings through industry-wide opt-out platforms:

EDAA (European Interactive Digital Advertising Alliance) Opt-Out:https://www.youronlinechoices.eu/
DAA (Digital Advertising Alliance) Opt-Out (USA):https://www.aboutads.info/choices/
NAI (Network Advertising Initiative) Opt-Out (USA):https://optout.networkadvertising.org/

Twiago (twiago.com)

Provider and Contact Information:

Provider: Twiago GmbH
Headquarters: Breite Str. 27, 40213 Düsseldorf, Germany
Contact for Privacy Inquiries (Email):privacy@twiago.com
Data Protection Officer: The contact details of Twiago's Data Protection Officer are typically listed in the privacy policy on their website.

Functionality and Purpose of Data Processing:
Twiago.com is the domain of Twiago GmbH, a German company specializing in performance marketing, particularly in native advertising and content marketing. Twiago offers a platform that allows advertisers to display native ads and sponsored content on a variety of publisher websites.

The main purpose of data processing is the delivery of relevant native ads and content as well as the measurement and optimization of campaign performance. Twiago analyzes the context of the website (e.g., topic of the article) and pseudonymized user behavior (e.g., pages visited, content clicked) for this purpose. Cookies and similar technologies (like pixel tags) are used to recognize users across different websites and to track their interest in specific content or topics. The data is used to increase ad relevance, optimize click-through rates, and tailor campaigns to the target audience.

Categories of Data Collected:
Twiago processes pseudonymized data that does not allow for direct identification of a person but is relevant for recommending content and serving ads. This typically includes:

Online Identifiers: Pseudonymized IDs (e.g., cookie IDs), truncated or hashed IP addresses.
Device and Browser Properties: Browser type and version, operating system, language settings.
Geolocation Data: Approximate location data derived from the IP address.
Behavioral Data: Information about pages visited, content viewed, clicks on recommendations/ads, and dwell time.
Page Context: The URL of the page where the recommendation or ad appears and the thematic content of that page.
Ad-related Data: Information about the performance of recommendations/ads (e.g., impressions, clicks, conversions).
Privacy Preferences: User signals regarding their privacy preferences, which are collected via Consent Management Platforms (CMPs).

Legal Basis for Processing:
The processing of personal data by Twiago is typically based on your consent (Art. 6 (1) lit. a GDPR), which you provide through a Consent Management System (CMP) on the website you are visiting. Twiago is based in Germany and is fully subject to the requirements of the GDPR.

In certain cases, processing may also be based on the legitimate interest (Art. 6 (1) lit. f GDPR) of the publisher or Twiago to monetize content and improve the user experience through relevant recommendations, provided that your interests and fundamental rights do not override these interests.

Data Transfer and Third Countries:
As a German company, Twiago primarily processes data within the European Union (EU) and the European Economic Area (EEA). Twiago states that it ensures compliance with the GDPR when working with international partners. If data is transferred to service providers or partners in third countries outside the EU/EEA, Twiago implements appropriate safeguards, such as entering into Standard Contractual Clauses (SCCs) of the European Commission, to ensure an adequate level of data protection.

Data Storage Duration:
Twiago stores pseudonymized data used for providing recommendations, optimization, and reporting for a limited period. The exact storage duration can vary depending on the data type and purpose but is generally limited to the necessary minimum. Aggregated or anonymized data that cannot be traced back to individuals may be stored for longer for statistical analysis and service improvement. The exact timeframes can be found in Twiago's privacy policy.

Your Rights and Opt-out Options:
You have the right to object to the processing of your data by Twiago or to withdraw your consent at any time.

Twiago offers a direct opt-out option:

Twiago Opt-out: You can opt out of data collection by Twiago by following the instructions on their privacy page: https://www.twiago.com/datenschutz/ (Look for the "Your Rights" or "Opt-out" section). Please note that deleting your browser cookies may also delete the opt-out, so you would need to set it again.

Additionally, you can manage ad settings through industry-wide opt-out platforms:

EDAA (European Interactive Digital Advertising Alliance) Opt-Out:https://www.youronlinechoices.eu/

This platform allows you to disable interest-based advertising from many participating companies. You can also adjust your browser's cookie settings to generally prevent or restrict the storage of cookies.

7. Newsletter

Newsletter data

If you would like to subscribe to the newsletter offered on this website, we will need from you an e-mail address as well as information that allow us to verify that you are the owner of the e-mail address provided and consent to the receipt of the newsletter. No further data shall be collected or shall be collected only on a voluntary basis. We shall use such data only for the sending of the requested information and shall not share such data with any third parties.

The processing of the information entered into the newsletter subscription form shall occur exclusively on the basis of your consent (Art. 6(1)(a) GDPR). You may revoke the consent you have given to the archiving of data, the e-mail address, and the use of this information for the sending of the newsletter at any time, for instance by clicking on the “Unsubscribe” link in the newsletter. This shall be without prejudice to the lawfulness of any data processing transactions that have taken place to date.

The data deposited with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter or the newsletter service provider and deleted from the newsletter distribution list after you unsubscribe from the newsletter or after the purpose has ceased to apply. We reserve the right to delete or block e-mail addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest in accordance with Art. 6(1)(f) GDPR.

Data stored for other purposes with us remain unaffected.

After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service provider in a blacklist, if such action is necessary to prevent future mailings. The data from the blacklist is used only for this purpose and not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). The storage in the blacklist is indefinite. You may object to the storage if your interests outweigh our legitimate interest.

8. Plug-ins and Tools

YouTube with expanded data protection integration

This website integrates videos from the YouTube website. The operator of the website is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of these websites on which YouTube is integrated, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in extended data protection mode. According to YouTube, videos that are played in extended data protection mode are not used to personalize browsing on YouTube. Ads that are played in extended data protection mode are also not personalized. No cookies are set in extended data protection mode. Instead, so-called local storage elements are stored in the user's browser, which contain personal data similar to cookies and can be used for recognition. Details on the extended data protection mode can be found here: https://support.google.com/youtube/answer/171780.

After activating a YouTube video, further data processing operations may be triggered over which we have no influence.

The use of YouTube is based on our interest in presenting our online content in an appealing manner. Pursuant to Art. 6(1)(f) GDPR, this is a legitimate interest. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.

For more information on how YouTube handles user data, please consult the YouTube Data Privacy Policy under: https://policies.google.com/privacy?hl=en.

Google Fonts (local embedding)

This website uses so-called Google Fonts provided by Google to ensure the uniform use of fonts on this site. These Google fonts are locally installed so that a connection to Google’s servers will not be established in conjunction with this application.

For more information on Google Fonts, please follow this link: https://developers.google.com/fonts/faq and consult Google’s Data Privacy Declaration under: https://policies.google.com/privacy?hl=en.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter referred to as “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of reCAPTCHA is to determine whether data entered on this website (e.g., information entered into a contact form) is being provided by a human user or by an automated program. To determine this, reCAPTCHA analyzes the behavior of the website visitors based on a variety of parameters. This analysis is triggered automatically as soon as the website visitor enters the site. For this analysis, reCAPTCHA evaluates a variety of data (e.g., IP address, time the website visitor spent on the site or cursor movements initiated by the user). The data tracked during such analyses are forwarded to Google.

reCAPTCHA analyses run entirely in the background. Website visitors are not alerted that an analysis is underway.

Data are stored and analyzed on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the protection of the operator’s websites against abusive automated spying and against SPAM. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.

For more information about Google reCAPTCHA please refer to the Google Data Privacy Declaration and Terms Of Use under the following links: https://policies.google.com/privacy?hl=en and https://policies.google.com/terms?hl=en.

9. eCommerce and payment service providers

Processing of Customer and Contract Data

We collect, process, and use personal customer and contract data for the establishment, content arrangement and modification of our contractual relationships. Data with personal references to the use of this website (usage data) will be collected, processed, and used only if this is necessary to enable the user to use our services or required for billing purposes. The legal basis for these processes is Art. 6(1)(b) GDPR.

The collected customer data shall be deleted upon completion of the order or termination of the business relationship and upon expiration of any existing statutory archiving periods. This shall be without prejudice to any statutory archiving periods.

Data transfer upon closing of contracts for online stores, retailers, and the shipment of merchandise

Whenever you order merchandise from us, we will share your personal data with the transportation company entrusted with the delivery as well as the payment service commissioned to handle the payment transactions. Only the data these respective service providers require to meet their obligations will be shared. The legal basis for this sharing is Art. 6 (1)(b) GDPR, which permits the processing of data for the fulfillment of contractual or pre-contractual obligations. If you give us your respective consent pursuant to Art. 6 (1)(a) GDPR, we will share your email address with the transportation company entrusted with the delivery so that this company can notify you on the shipping status for your order via email. You have the option to revoke your consent at any time.

Payment services

We integrate payment services of third-party companies on our website. When you make a purchase from us, your payment data (e.g. name, payment amount, bank account details, credit card number) are processed by the payment service provider for the purpose of payment processing. For these transactions, the respective contractual and data protection provisions of the respective providers apply. The use of the payment service providers is based on Art. 6(1)(b) GDPR (contract processing) and in the interest of a smooth, convenient, and secure payment transaction (Art. 6(1)(f) GDPR). Insofar as your consent is requested for certain actions, Art. 6(1)(a) GDPR is the legal basis for data processing; consent may be revoked at any time for the future.

We use the following payment services / payment service providers within the scope of this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.

Details can be found in PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Instant transfer Sofort

The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “Sofort GmbH”). With the help of the “Sofortüberweisung” procedure, we receive a payment confirmation from Sofort GmbH in real time and can immediately begin to fulfill our obligations. If you have chosen the payment method “Sofortüberweisung”, please send the PIN and a valid TAN to Sofort GmbH, with which it can log into your online banking account. Sofort GmbH automatically checks your account balance after logging in and carries out the transfer to us with the help of the TAN you have transmitted. Afterwards, it immediately sends us a transaction confirmation. After you log in, your turnover, the credit limit of the overdraft facility and the existence of other accounts and their balances are also checked automatically. In addition to the PIN and the TAN, the payment data entered by you as well as personal data will be transmitted to Sofort GmbH. The data about your person are first and last name, address, telephone number(s), email address, IP address and possibly other data required for payment processing. The transmission of this data is necessary to determine your identity beyond doubt and to prevent fraud attempts. For details on payment with immediate bank transfer, please refer to the following link: https://www.klarna.com/sofort/.

Mastercard

The provider of this payment service is the Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter “Mastercard”).

Mastercard may transfer data to its parent company in the US. The data transfer to the US is based on Mastercard's Binding Corporate Rules. Details can be found here: https://www.mastercard.com/privacy-policy.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf.

VISA

The provider of this payment service is the Visa Europe Services Inc, London Branch, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter “VISA”).

Great Britain is considered a secure non-EU country as far as data protection legislation is concerned. This means that the data protection level in Great Britain is equivalent to the data protection level of the European Union.

VISA may transfer data to its parent company in the US. The data transfer to the US is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html.

For more information, please refer to VISA’s privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.